As the Arizona Opera season moves ahead and the musicians of the Opera Orchestra continue to work under "talk and play" terms, our publicity efforts are getting lots of attention.
Orchestra management guru, Drew McManus has posted an online article aptly titled "A Marathon Negotiation In Phoenix" that makes note of our extended contract negotiations. Comparing the situation here in Arizona to another back in 2005 with the Pittsburgh Ballet, McManus makes note of our publicity efforts - as perpetuated through our web site at AZOOMA.org - and some details of our long-standing negotiations, which appear to be coming to a conclusion.
At Polyphonic.org, an article written by our webmaster, Bruce Hembd, has been recently published. "Using the Web to Empower Your Union" is written from a personal perspective and shares some important information for other musician associations wanting to strengthen their public image. Noting that while the traditional models of media from the 20th century - newspapers and television - still have value, the internet introduces "new media" to the equation. "The internet," notes Hembd, "levels the playing field." Negotiation Chair Nathan Mitchell has posted an article in the American Federation of Musicians Local 586 newsletter, "The Pitch." Its distribution includes the entire membership of the Phoenix local - roughly 500 or so members. The word is out...everywhere...three cheers to AZOOMA!
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